Just the other day a company car belonging to a local dentist drove by. It was plastered with advertising from the office, heralding the merits of bleaching, lasers, and minimally invasive dentistry (MID). It was at that moment that I realized that it is high time for the profession to quantify, legitimize, and provide research on the noble but troublesome topic of MID. The term minimally invasive has been embraced by the medical community—hospitals and surgeons are now marketing a wide array of MI medical treatments.